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Overview
SniffyNose, an online pet store in India, aspired to establish a strong digital presence amidst heavy competition and foster a deeper connection with its growing customer base. The primary business goals were two-fold: drive conversions and bolster organic traffic. To address these metrics, there was a deeper challenge—understanding the true needs and pain points of their customers.
The client required a brand identity refresh and website redesign.
My contribution
UX Designer
The team
CEO Developer
Year
2023
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Process
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Outcome
The designs were handed off for development pending resourcing availability.
Next Steps
As there are currently few products, a search function was not implemented to save development efforts. However, I would focus on the search experience next, as this is important in helping users easily find relevant products, especially as the business expands and increases its product offerings.
Learnings
Adhering to the existing branding while giving a modern twist requires being attentive to colors, imagery, typography, and the overall view as they are combined onto each screen.